Cold Investor CRM
Founders don’t know enough investors and haven’t got a warm enough investor list.
The documentation and dataroom are partly prepared but not good enough to get investors over the line.
Weak Pitch
The pitch is not strong enough.
Unclear Terms
The deal terms are not clear or aligned with the investor market.
Loose Marketing
The round marketing process/pitching is not being run tightly enough.
What our founders are saying.
Steve Lewis
@Nabu.Ai
Torus is a no-fluff, no-BS classroom with one and only one objective - show you the money. How to set up for it, how to identify where it is, how to think about success in cap/funding strategy for the next round of funding and growth. While I love the other communities and tools, lets face it, step one is step one and to have people sitting through two sessions a week going over materials, progress, systems etc. to nail it. They give practical tools to put bones on what can be a soft process.
Ali Stokes
@BeyondTheClinic
Torus Club is the 'Berkus Method' of capital raising! Before Torus my round was not smooth sailing. The Torus readiness report highlighted gaps in my raise prep so I could focus my attention and efforts much better. I love the Roadmap tool, the weekly sessions and how Torus is taking my round to the next level. I now have clarity and confidence to fuel the energy needed for my raise to succeed.
About us
The core team behind Cake, a next-gen equity management software with 10,000+ customers across 15 countries. We've built a global early-stage partnership network of over 300 accelerators, incubators, VCs, legal and accounting firms, and have personally supported over 5,000 founders with their equity.
We create and share market-leading toolkits, benchmarking guides, and thought leadership resources, recognised globally for our expertise in early-stage equity. Our team members are mentors in top accelerators like Techstars, Startmate, and Founder Institute, and host popular podcasts on the topic.
We've invested in over 20 startups alongside leading VCs like Blackbird, Airtree, and TEN13. We organise and sponsor events that combine fun and education, covering topics like equity, go-to-market strategies, and wellness activities like yoga, surfing, and tennis. Our community values a healthy work-life balance, empowered by nature, family, and a supportive network.
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