About us

About us

We know this stuff works! We’ve spent years developing these skills and tools in funding our own companies, and in collaboration with industry leaders.

We know this stuff works! We’ve spent years developing these skills and tools in funding our own companies, and in collaboration with industry leaders.

Our Co-Founders

Jason is Cofounder of industry leading equity management software Cake, which has over 10,000 early stage startup customers in 15 countries. And Kane was the first hire, helping hundreds of startups with their equity and funding, to scale Cake from zero to one.

Jason is Cofounder of industry leading equity management software Cake, which has over 10,000 early stage startup customers in 15 countries. And Kane was the first hire, helping hundreds of startups with their equity and funding, to scale Cake from zero to one.

Jason is Cofounder of industry leading equity management software Cake, which has over 10,000 early stage startup customers in 15 countries. And Kane was the first hire, helping hundreds of startups with their equity and funding, to scale Cake from zero to one.

Jason has raised millions for Cake over multiple rounds from angels, syndicates and VCs in Australia and the US, including securing Jason Calacanis as lead investor in Cake’s US Seed Round.

Jason has raised millions for Cake over multiple rounds from angels, syndicates and VCs in Australia and the US, including securing Jason Calacanis as lead investor in Cake’s US Seed Round.

Jason has raised millions for Cake over multiple rounds from angels, syndicates and VCs in Australia and the US, including securing Jason Calacanis as lead investor in Cake’s US Seed Round.

In the past 6 years they’ve learnt from and mentored with the best investors and advisors including Startmate, Aussie Angels, Launch, Techstars and Antler.

In the past 6 years they’ve learnt from and mentored with the best investors and advisors including Startmate, Aussie Angels, Launch, Techstars and Antler.

In the past 6 years they’ve learnt from and mentored with the best investors and advisors including Startmate, Aussie Angels, Launch, Techstars and Antler.

They’ve invested in 15 pre-seed and seed startups as angel investors.

They’ve invested in 15 pre-seed and seed startups as angel investors.

They’ve invested in 15 pre-seed and seed startups as angel investors.

And they’ve developed market leading strategies, tools and guides that make your life easier.

And they’ve developed market leading strategies, tools and guides that make your life easier.

And they’ve developed market leading strategies, tools and guides that make your life easier.

Jason is also a globally recognised speaker, mentor and podcast host on the subject of early-stage startup equity - Startup Equity Matters.

Jason is also a globally recognised speaker, mentor and podcast host on the subject of early-stage startup equity - Startup Equity Matters.

Jason is also a globally recognised speaker, mentor and podcast host on the subject of early-stage startup equity - Startup Equity Matters.

Previously, Jason and Kane both have accounting and finance backgrounds, and worked in family office, financial services and consulting, including MasterCard, Deloitte.

Previously, Jason and Kane both have accounting and finance backgrounds, and worked in family office, financial services and consulting, including MasterCard, Deloitte.

Previously, Jason and Kane both have accounting and finance backgrounds, and worked in family office, financial services and consulting, including MasterCard, Deloitte.